Like minded lifestyle brands

Kit and Ace Optimism is a choice that drives possibility, fun, learning, and responsibility—lifting spirits, sparking creativity, keeping us curious, and guiding thoughtful decisions for people, the planet, and our future.

Positive Mindset  is a veteran-owned company focused on perspective and self-mastery. The brand emphasizes resilience and positive thinking through apparel with motivational messages. 

Good Vibes Only first started in KONA at the Ironman World Championships when coach and founder Fenella Langridge gave everyone a "shaka" which is a Hawaiian hand gesture made by extending the thumb and pinky finger, symbolizing “hang loose,” friendship, and positivity. 

Live Happy takes you on a journey to find your authentic happiness in life, at work and at home through inspiring stories and hands-on tips rooted in the science of positive psychology.

Aviator Nation was founded in 2006 by Paige Mycoskie in Venice Beach, CA. Inspired by 1970s fashion and music, the brand creates handmade garments in California, distressed for a vintage feel.

Life is Good - Playmaker Project. This is a nonprofit organization dedicated to helping kids heal from childhood trauma.

Madhappy  is a clothing brand for a community of optimists. Born in Los Angeles, 2017.

Love Your Melon after 12 and a half years, is pausing to reflect and redefine its mission. They have donated over $10 million and thousands of beanies, with a final gift of $220,247. 

Humans of New York  - Brandon Stanton created in 2010 as a street‑photography project, originally aiming to photograph 10,000 New Yorkers and map them. It evolved into a storytelling platform that pairs portraits with intimate quotes and mini‑interviews to celebrate the humanity of everyday people.

Crossroads Gallery - Michael Blanchard established this in May 2017 in Oak Bluffs, Martha’s Vineyard. Originally conceived as a fine art space for his inspirational landscape photography, it has evolved into a welcoming gathering hub—where art exhibitions meet community healing, storytelling, and support for recovery and mental wellness.